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Listing Playbook

How Overwolf apps present themselves — and how each listing choice correlates with reach. A field guide for developers optimizing their store page.

DescriptionsScreenshots & MediaSocial & CommunityFeatures & Completeness

264 of 265 listed apps report a public download count. Bucket averages below treat the rest as 0, so read absolute numbers as directional.

Description patterns

Median Full Desc

1.2K chars

among apps with one

Mean Full Desc

1.5K chars

mean, skewed by outliers

Mean Short Desc

109 chars

Missing Full Desc

48

of 275 apps

Has Creator Bio

103

of 275 apps

HTML content patterns

What the 227 apps with a full description put in it.

Headings (h1–h3)130

57%

Lists (ul/ol)137

60%

Inline images0

0%

Links87

38%

Call-to-action64

28%

Mentions Discord58

26%

Changelog50

22%

FAQ0

0%

Description choices vs downloads

Among the 226 apps that report a public download count.

Listing choiceAppsMedian downloads
Long description (1,000+ chars)13328.8K
Short description (<200 chars)523.2K
With call-to-action6486.1K
Without call-to-action16232.4K

Correlation, not causation — top apps invest in listings AND distribution.

Screenshots & media

Avg Screenshots

3.3

Has Screenshots

222

81% of apps

No Screenshots

53

of 275 apps

Max Screenshots

8

on a single app

Screenshot count vs performance

One bucket definition, used everywhere on this site: 0, 1–3, 4–6, 7–10, 10+.

ScreenshotsAppsAvg downloads
053155.9K
1-368634.0K
4-61492.0M
7-1051.0M

Correlation, not causation — top apps invest in listings AND distribution.

Video in the listing
GroupAppsAvg downloads
With video415.8M
Without video234495.6K

Correlation, not causation — top apps invest in listings AND distribution.

Social & community

Social platforms linked from listings

Apps linking each platform

Discord in the listing
GroupAppsAvg downloads
Links a Discord server783.7M
No Discord link197333.8K

Correlation, not causation — top apps invest in listings AND distribution.

Social link count vs performance
Social linksAppsAvg downloads
0 links176317.6K
1 link192.3M
2-3 links491.2M
4+ links316.4M

Correlation, not causation — top apps invest in listings AND distribution.

Features & completeness

Declared feature distribution

Apps declaring each store feature

Missing listing fields

How many of the 275 tracked apps skip each field. Easy wins for your own listing.

FieldApps missing it% missing
Category25894%
Supported games25793%
Feature list25793%
Paired apps24689%
Social links17664%
Creator bio17263%
Ratings7728%
Tags5520%
Screenshots5319%
Full description4817%
Icon4617%
Short description4516%

Completeness is scored 0–10 per app on the Quality & Ratings page. Browse the full catalog on Apps or explore niches under Categories & Tags.